Dr. Pradeep K. Sinha of the Atlanta Institute for Facial Aesthetic Surgery is well known as one of the country’s top practitioners in his field; but what is less known is that he is one of the best entrepreneurs in his field as well. Since starting his practice Dr. Sinha has continually sought the most innovative and effective ways to market himself and his services to potential clients, resulting in unparalleled market share growth year after year. So when Dr. Sinha saw his first Syzygy Productions Digital Business Card in a package from one of his vendors, he knew he had to learn more. After an initial consultation, the Syzygy Productions team crafted a plan to create a video-intensive interactive piece that would allow prospective clients to become familiar and comfortable with Dr. Sinha even before their first appointment. In an interview with Deboroh Borfitz of eHealthcare Strategy & Trends Dr. Sinha said "A DBC is like a web site on steroids. It draws attention. And it allows my target audience to warm up to me. There’s a lot of fear involved when thinking about a cosmetic procedure." The finished piece includes video vignettes of Dr. Sinha walking the viewer through the entire presentation, video client testimonials, footage of the staff and surgical team in action, and dozens of examples of coverage of Dr. Sinha’s practice by television, radio, and print media.