Residential development property on the southern Atlantic coast is one of the most competitive and booming real estate markets in the country. In the spring of 2003, LandMar corporation of Jacksonville, Florida, was looking for a way to bring a new property they had acquired into the public eye while setting it apart from the rest of the crowd.

After extensive pre-production consultation with the development team at Syzygy Productions, a plan was hatched to produce an interactive Digital Business Card presentation that would showcase the key features of the property and invite prospective buyers to stay for a weekend in one of the model homes on site.

Production took place that spring and the product launch was everything LandMar had hoped for and more. The finished Digital Business Card included five feature videos, testimonial interviews with community residents, an interview with PGA tour pro and Osprey Cove course-designer Mark McCumber, an interactive site plan, and maps and directions to the property.