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GREYFIELD INN
Cumberland Island
When Greyfield Inn on Cumberland Island needed to replace their brochure with a lower-cost, higher-impact marketing piece, they turned to Syzygy Productions for ideas. After extensive pre-production consultation, we were able to develop for them a fully-interactive Digital Business Card complete with five separate feature video presentations, six smaller video presentations, animated maps, weather charts, sample menus, wine lists, and a virtual tour of every room and common area at the inn. There are approximately ten total minutes of video on the Greyfield Inn disc, including fly-over aerial shots, rare wildlife footage, and original voice-over and musical scores. All of this fits on a miniature cd-rom that costs less per unit than the printed brochure they were sending out before. The entire production is composed of original Syzygy Productions material and was delivered on time and on budget. The result...Greyfield Inn's first direct mail campaign with the new media cost them less and netted response rates that were previously unknown in the history of their business. Since that time, Syzygy Productions has produced for Greyfield Inn a thirty-second television commercial and acted as media buyer and consultant for them in that successful campaign.
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